3 Reasons Your Radio Ads Are Terrible—And Why They Don't Have to Be

“Come on down!” os a typical call to action for an automotive dealership spot on local radio—and the unfortunate truth is that most potential buyers have already tuned out at this point. In a perfect world, advertising would simply need to present information to consumers in a clear and concise way, but the reality isn’t so neat. Instead, advertising needs to vie with the ten thousand other distractions that every potential customer faces while still making your brand and message clear. Read More»