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3 Ways To Attract More Customers To Your Flatbed Trucking Business

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If you're like most business owners, you are always looking for ways to attract new customers to your service offerings. Here are just a few effective things you can do to drive more business to your flatbed trucking company and better stay ahead of the competition.

1. Offer Referral Perks

Word-of-mouth advertising is free and effective, so your flatbed trucking company should take advantage of it as often as possible. One great way to generate word-of-mouth advertising for your business is to offer your current customers referral perks. Any time a client refers new business to your company, you can reward them with a small discount next time they schedule transportation services through your company.

Or create a point system and give clients some membership points when they refer new business to you. Once they earn a certain amount of points, they can trade the points in for free or discounted services. Even something as simple as sending a thank you card to a referring client in the mail can go a long way in making them feel appreciated.

2. Expand Your Service Area

Another effective way to attract more customers to your business as time goes on is to expand your service area if possible. Even if you can add just one or two new towns or counties to your service route, you can attract new customers who would not have used your service before because you couldn't accommodate their needs.

If you don't already serve your entire state, it's a good idea to start at least one monthly statewide route to attract larger customers who need their products delivered to stores and clients in multiple places on a regular basis. And the bigger your contracts are, the more money you can expect to make in the coming years.

3. Invest in Custom Tarp Systems

One of the best ways to attract new customers to your flatbed trucking business is to invest in new custom tarp systems for each of your trucks. Attaching tarp systems to your trucks will make it possible to transport a variety of goods and products that can't be transported on an unprotected flatbed. Things that need shade, like fresh produce, can easily be transported on your flatbeds as long as you can cover the goods with tarp systems.

And with a tarp system in place, you use a basic cooling system to keep products chilled during transport when necessary. Not only will your new tarp systems help protect your clients' products while being transported, but they'll help keep your truck protected from the outdoor elements so that you won't have to detail and repaint them often.

For more information, contact a company like Glider Systems Inc.